Google and the National Association of Realtors (NAR) recently worked together to study how people search for homes. The result is the report – The Digital House Hunt: Consumer and Market Trends in Real Estate.
Some of the highlights of this report provide important guidance to both home sellers – and the agents who represent them.
- 90% of home buyers searched online during their home buying process. This statistic has continued to grow for many years.
- Real estate related searches on Google have grown 253% over the past 4 years
- Video satisfies multiple research needs for home buyers. 86% of people use video to learn more about a specific community or town; 70% want to see more details about the interior of a home that interests them (where pictures simply cannot suffice).
- YouTube Is the top video research destination for home shoppers. We have been focusing on video for several years now – and Maine Home Connection currently owns 7 of the top 10 videos in the Portland real estate market on YouTube!
- Only 28% of all home buyers use the newspaper or other print media to look for homes. This has been decreasing steadily each year.
The entire report is included below:
To learn more about how we market homes, visit: Home Marketing – Maximum Exposure.
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About the Author: Michael
Michael Sosnowski is co-owner and marketing director of Maine Home Connection, the independent boutique brokerage he founded with Laura in Portland, Maine in 2003. He leads MHC's marketing strategy, digital presence, and content operations — focused on building the kind of local expertise that no algorithm can replicate.
